WhatIff Platform
A flexible AI platform built to give people meaningful choice over their experience, their tools, and the context they carry forward.
Explore the platformTechnology, thoughtfully made
Technology should leave room for imagination.
Imagination Foundry creates flexible digital experiences designed around the people using them—not the other way around.
We pair creative exploration with practical control, keeping privacy and transparency at the foundation of what we build.
See what we’re buildingWhat we’re building
One idea, built in two directions.
WhatIff combines a hosted experience people can use with an open-source foundation people can inspect, adapt, and help shape.
WhatIff Open Source
The inspectable foundation behind the same vision—open for developers, contributors, and people who want greater ownership of the technology they use.
View on GitHub
Developed in tandem
Shared learning moves both projects forward.
Beyond the platform
Some problems need a product. Others need a thoughtful technical partner.
Our experience extends beyond WhatIff. We help teams explore focused uses of AI and build the dependable foundations those ideas need.
Practical systems for teams building with AI.
We design tools and infrastructure with an eye toward interoperability, reliability, and systems that remain understandable as they grow.
Focused help for ideas that need shaping.
We work with organizations from early technical strategy and prototyping through integrations and custom AI application development.
How we think
Built around people, from the beginning.
Our principles are working decisions, not decoration. They shape what we make, what we measure, and what we choose not to hide.
Flexible by design
Experiences should adapt to different people, purposes, and ways of working without forcing everyone into the same mold.
Individuality matters
Technology should create room for personal choice and distinctive experiences—not flatten the people using it.
Privacy with intention
People deserve meaningful control over their information and clear choices about how it is stored, used, and shared.
Transparent by default
The systems people rely on should be understandable, inspectable, and honest about both their capabilities and their limits.
Leadership
Different disciplines. A shared responsibility.
We bring together the technical, ethical, and human sides of product development—from engineering and infrastructure to accountability, research, design, and how those ideas meet the world.
Adam Wright
Co-founder & infrastructureAdam has spent his career building the systems and teams that keep internet-scale products reliable. He co-founded Imagination Foundry to bring that same discipline to consumer AI—making powerful technology approachable and safer for people who should not need to be engineers to use it well.
Chris Sotherden
Engineering leadershipChris is a hands-on engineering leader with experience ranging from early-stage startups to international organizations of more than 400 people. His recent work centers on practical AI systems, including agentic applications, retrieval, memory, and MCP, with an emphasis on safety, auditability, and measurable impact.
Ian Limbaga
Experience design & strategyIan is an experience designer and strategist who turns complex data and research into human-centered product direction. At Imagination Foundry, he brings product and market research discipline to the work of creating AI experiences that are accountable, understandable, and genuinely useful.
Dahkota Gumke
Co-founder & accountabilityDahkota’s work focuses on a deceptively difficult question: when is an AI response grounded enough to trust? Self-taught and entrepreneurial by nature, he turns questions of reliability, transparency, and hidden pressure into concrete product direction at Imagination Foundry.
Monica LaCasse
Brand & communicationsMonica shapes how Imagination Foundry presents its work to the world, bringing together brand, communication, and creative direction. She translates complex technical ideas into clear, human experiences across the company’s visual identity, website, and public-facing work—helping the team remain coherent without sanding away what makes it distinctive.
Let’s build technology people can make their own.
We’re building in the open, learning as we go, and interested in conversations with people who care about where technology goes next.
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